Flowers Victoria, the flower division of the Victorian Farmers Federation (VFF), has reassured hopeless romantics that our state's supply of fresh roses has not been affected by the recent floods in Victoria and that they should have no problem purchasing a bunch for their sweetheart on Valentine's Day.
President of VFF Flowers Victoria Geoff Maguire said that supply of all varieties of Victorian flowers including roses had not been impacted by the flooding as they were grown indoors and actually benefited from the recent humid conditions.
"Sales of all fresh flowers double on Valentine's Day, with about 55 million roses worldwide - mostly red - being given on this one day alone," Mr Maguire said.
"While many horticulture crops have been damaged by the recent flooding in Victoria, thankfully fresh cut roses have avoided the worst of the rain. Being grown inside large hot-houses ensures that we are able to control the climate and produce beautiful roses in time for Valentine's Day, which falls on Monday 14 February.
"Red roses vary enormously. Some have stems of 40cm with tiny flowers smaller than eggs; others have stems up to 120cm long with flower heads the size of small cabbages. There are over 50 varieties, too; with shiny or matt petals; coloured deep red, orange-red, cherry-red, or almost black; and many are fragrant.
"Research shows that men should not be embarrassed to buy or carry flowers. A recent study by the Flowers & Plants Association (UK) shows that women are impressed by men with flowers, as they are seen as caring, sensitive and generous.
"Valentine's Day flower givers will find this year's Victorian red roses beautiful. Flower growers are very proud to have protected their crops from the recent harsh weather conditions and encourage everyone to give the gift of flowers this Valentine's Day," Mr Maguire concluded.